Frequently Asked Questions
Everything you need to know about the Eat Now Strip and our Smart AI Assistant.
Eat Now Strip is a simple, adjustable fridge strip that creates a dedicated ‘eat first’ area for food that needs using soon. Combined with the Smart AI Assistant, it helps households waste less food, save money and make better use of leftovers, cooked meals and everyday ingredients.
Place the Eat Now Strip onto your fridge shelf to create a visible area for food that needs using first. Not sure what to do with those items? Simply scan the QR code on the front of the Strip to access the Smart AI Assistant for recipe ideas, storage guidance and practical food-saving advice.
No. The platform is entirely frictionless. You do not need to create an account, download an app, or provide an email address to use the Smart AI Assistant. Just scan and go.
No personal information is collected. We use anonymous device fingerprinting solely to track total usage and ensure fair access limits to the Smart AI Assistant, but this is never tied to your identity.
Most cooked foods and leftovers can be frozen safely if done correctly. The Smart AI Assistant can provide specific, instant advice on how to freeze, store, and safely reheat almost any ingredient you scan.
It is suitable for households, shared living spaces, university halls of residence, workplace kitchens, food banks, community projects and local authority campaigns.
Eat Now Strip is designed as a simple food awareness and behaviour change tool to help encourage better everyday food habits. The aim is to help make food more visible, reduce waste and support better food organisation at home. Produced from recyclable FSC-certified board and designed for everyday fridge use, the Strip is intended as a practical short-term intervention to help establish behaviour change and food-saving habits.
No. Access to the Smart AI Assistant is included with your Eat Now Strip at no additional cost. Standard internet access charges from your mobile or broadband provider may apply.
Access to the Smart AI Assistant is included with your Eat Now Strip and is provided through active Eat Now Strip QR codes. Access may be subject to programme, campaign or fair-use limits designed to support the ongoing availability of the service.
Absolutely. We can provide custom-branded Eat Now Strips, customised, QR-linked Smart AI Assistant support pages and campaign reporting designed to support programme evaluation. Please visit our Partners and Campaign page or contact us for information and bulk pricing.
Yes. Eat Now Strip is produced using FSC-certified recyclable board and can be recycled through normal household paper and card recycling collections. The Strip uses water-based finishes and low-migration food-safe inks, with no plastic lamination or coatings designed to interfere with standard recycling processes. Designed for everyday fridge use and indirect food contact, Eat Now Strip has been developed to support food waste reduction while using environmentally responsible materials and production methods.