Eat Now Strip

Smart ways to use your food and save money.

A lot of food goes to waste because it gets forgotten, pushed to the back of the fridge or overlooked until it is too late.

The Eat Now Strip helps create a simple visible area in your fridge for food that needs using first.

The adjustable design fits neatly onto fridge shelves, helping keep food visible and easier to remember, so you can make better use of leftovers, waste less food, save money and reduce unnecessary shopping.

Eat Now Strip in Fridge

Not sure what to do with those items? Simply scan the QR code with your smartphone to access the Eat Now Smart AI Assistant for:

Scan QR Code

Quick Recipe Ideas

Tell the Smart AI Assistant what ingredients you have, and get instant, easy-to-follow recipes to make the most of them right now.

Storage & Freezing Tips

Not ready to eat it? Get expert advice on how to safely store or freeze your food to extend its life and preserve quality.

Save Food & Money

By building better habits and using what you already have, you actively reduce household waste and cut down your grocery bills.